On July 23, 2020, Generation PR created an anonymous survey to capture salary information from Canadian communications and marketing professionals in order to create a pay transparency spreadsheet.
To keep the survey results timely and relevant, we asked respondents to share their most recent salary information for positions they held in 2020. Since we started the survey, we have collected over 300 responses. The survey was closed on December 31, 2020.
This is the information we asked respondents to submit:
- Job title
- Location (city, region or province)
- Years of experience
- Employment status (optional)
- Workplace industry (optional)
- Number of employees at the workplace (optional)
- Starting salary at the current position (optional)
- What year they started at the workplace (optional)
- Benefits (optional)
- Highest educational qualification (optional)
- Gender (optional)
- Race (optional)
- Sexual orientation (optional)
We believe everyone benefits when we openly share the pay and benefits we receive from our employer. Industry standards for wages in such complex and varied professions such as communications and marketing do not exist. For that reason, we all need and deserve more clarity into the issue.
Unfortunately, many people undervalue themselves and do not know how much they should be paid. There are also wage gaps among groups of people doing the same work and that is not acceptable. Only by embracing pay transparency can we start to narrow these gaps and also motivate ourselves to seek more equitable pay, and motivate our employers to provide it.
This pay transparency spreadsheet exists to help you understand what you should expect and ask for when it comes to your pay. Please share it with your network and contribute to the spreadsheet.