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Career Advice

32 posts
Three Community Managers sitting together in the office
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Community Managers: what they do & why they’re important

  • Aidan Djabarov
  • December 1, 2022
Community Managers stay connected to a business's customers and users in online spaces and establish the brand voice in their communications.
How to set boundaries at work and avoid burnout
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How to set boundaries at work and avoid burnout

  • Aidan Djabarov
  • August 13, 2022
We all need to set boundaries at work so we can have healthier work-life balance and stay productive in the long-term.
How to avoid being laid off in an unstable economy
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How to avoid being laid off in an unstable economy

  • Aidan Djabarov
  • July 28, 2022
Increase your value as an employee and the value of your role to avoid being laid off as companies make cuts amid an unstable economy.
Woman working remotely from home
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How to continue working remotely when the office opens

  • Aidan Djabarov
  • March 31, 2022
Post-COVID, employers want workers back in the office, at least part-time. So how can you continue working remotely even when offices reopen?
How to land a PR job in a post-COVID world
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How to land a PR job in a post-COVID world

  • Garry Ho
  • June 13, 2021
Prepare for your upcoming job search by first understanding how the COVID-19 pandemic has reshaped the Canadian media landscape and challenged PR professionals.
Woman on laptop in a cafe considering common PR pitfalls
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Common PR pitfalls and what we can learn from them

  • Brittany St. Louis
  • May 14, 2021
We can learn more from failure than from success. These are common PR pitfalls and the lessons we can learn from them.
Social media coordinator at work
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What employers expect from a “Social Media Coordinator”

  • Aidan Djabarov
  • April 21, 2021
By analyzing 20 job postings for Social Media Coordinators, we came to understand how this role is being defined by Canadian employers.
A woman looking at her laptop while in the office
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4 ways to boost your confidence (for free!)

  • Michelle Nguyen
  • December 7, 2020
I’ll never be on their level. I’m not good enough. They’re so much better than me. Sound familiar? In this industry, it’s easy to get wrapped up in the comparison…
A woman writing a pitch to land media coverage
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How to land media coverage (+ pitch examples)

  • Generation PR
  • November 15, 2020
Three Canadian PR professionals share real pitches they used that garnered coverage for their clients, and explain their thought process behind them.
Junction Collective
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Q&A with Jennifer Morozowich of Junction Collective Recruiting

  • Generation PR
  • November 1, 2020
Jennifer Morozowich, a partner at Junction Collective recruiting, gives her advice on how new grads should approach their job search.
Two women in an office reviewing the first 5 things you should do a new job
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The first 5 things you should do at a new job

  • Aidan Djabarov
  • October 21, 2020
Set yourself up for success early after getting hired with our advice on the first five things you should at a new job.
Working at a PR agency
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What to expect working at a PR agency

  • Natasha Laird
  • August 29, 2020
Working at a public relations agency can be challenging and stressful. It is also a valuable experience for entry-level professionals.
A laptop sitting in the dark showing an online communications portfolio
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What to include in your online communications portfolio

  • Aidan Djabarov
  • August 22, 2020
During your job search, you can use an online communications portfolio to showcase your work experience, skills and writing talent.
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Make networking work for you during COVID-19

  • Daniel Ross
  • August 4, 2020
Networking during COVID-19 has gone virtual and there are many ways to connect with people online to grow your career opportunities.
A person in a cafe on their laptop to find freelance work
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How to find freelance work and get fair pay

  • Aidan Djabarov
  • July 8, 2020
Freelancing is a great option when you're at the beginning of your career. You can gain work experience, make connections and earn extra money.

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