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In the News

5 posts
Coworkers in an office discussing the future of work
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The “future of work” doesn’t apply to everyone

  • Levin Tan
  • July 31, 2021
COVID-19 sped up changes in working life that were already gaining momentum. But these changes impact a small subset of Canada's workforce.
Brand activism
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How brand activism became a popular PR strategy

  • Levin Tan
  • June 25, 2021
Brand activism is a trending PR strategy where brands take a stand regarding social issues and purport to drive for change in these areas.
Black Lives Matter
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#BlackLivesMatter: An overview of the PR response

  • Arefeh Ghane
  • June 9, 2020
Recently, many organizations have publicly voiced their support for the #BlackLivesMatter movement. But do these statements match their company values?
Woman standing at graduation ceremony
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Ontario students deserve more transparency from the Ministry of Colleges & Universities

  • Arefeh Ghane
  • June 3, 2020
Update: The hours required have been reduced from 420 to 250 and can be added up from various part-time opportunities over the next 12 months. Four months ago, public relations…
Typewriter typing out COVID-19
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How the PR industry is reacting to COVID-19

  • Aidan Djabarov
  • May 7, 2020
Amid the COVID-19 pandemic, the public relations industry is helping its clients navigate a sudden and catastrophic global emergency that has completely reshaped all of our lives. We still have…
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