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Posts by author

Aidan Djabarov

25 posts
Aidan Djabarov is the founder of Generation PR. In her career, she has worked in public relations, social media and marketing because she couldn't stick to just one. She loves travelling, watching films and learning languages.
Three Community Managers sitting together in the office
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Community Managers: what they do & why they’re important

  • Aidan Djabarov
  • December 1, 2022
Community Managers stay connected to a business's customers and users in online spaces and establish the brand voice in their communications.
How to set boundaries at work and avoid burnout
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How to set boundaries at work and avoid burnout

  • Aidan Djabarov
  • August 13, 2022
We all need to set boundaries at work so we can have healthier work-life balance and stay productive in the long-term.
How to avoid being laid off in an unstable economy
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How to avoid being laid off in an unstable economy

  • Aidan Djabarov
  • July 28, 2022
Increase your value as an employee and the value of your role to avoid being laid off as companies make cuts amid an unstable economy.
Woman working remotely from home
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How to continue working remotely when the office opens

  • Aidan Djabarov
  • March 31, 2022
Post-COVID, employers want workers back in the office, at least part-time. So how can you continue working remotely even when offices reopen?
Does my employer owe me overtime pay
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Does my employer owe me overtime pay? (Canada version)

  • Aidan Djabarov
  • November 16, 2021
Most PR professionals in Canada have worked overtime, but not all received compensation for it. Learn what the laws say about overtime pay.
Social media coordinator at work
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What employers expect from a “Social Media Coordinator”

  • Aidan Djabarov
  • April 21, 2021
By analyzing 20 job postings for Social Media Coordinators, we came to understand how this role is being defined by Canadian employers.
Two women in an office reviewing the first 5 things you should do a new job
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The first 5 things you should do at a new job

  • Aidan Djabarov
  • October 21, 2020
Set yourself up for success early after getting hired with our advice on the first five things you should at a new job.
A laptop sitting in the dark showing an online communications portfolio
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What to include in your online communications portfolio

  • Aidan Djabarov
  • August 22, 2020
During your job search, you can use an online communications portfolio to showcase your work experience, skills and writing talent.
Neon dollar signs against a black background - pay transparency
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What is pay transparency and why is it important?

  • Aidan Djabarov
  • July 23, 2020
Pay transparency can narrow the wage gap and lead to equitable and fair salaries for all professionals in Canada.
A person in a cafe on their laptop to find freelance work
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How to find freelance work and get fair pay

  • Aidan Djabarov
  • July 8, 2020
Freelancing is a great option when you're at the beginning of your career. You can gain work experience, make connections and earn extra money.
Coins in a cup with a plant inside depicting entry-level salaries
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Entry-level salaries in Canada’s biggest cities

  • Aidan Djabarov
  • June 8, 2020
Find out the average salaries in Canadian's biggest cities for entry-level professionals in communications and marketing.
Lightbulb held by a hand
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3 ways to go the extra mile and land your dream job

  • Aidan Djabarov
  • May 28, 2020
To stand out in today's competitive job market, candidates should take creative and over-the-top approaches to get their dream job.
Typewriter typing out COVID-19
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How the PR industry is reacting to COVID-19

  • Aidan Djabarov
  • May 7, 2020
Amid the COVID-19 pandemic, the public relations industry is helping its clients navigate a sudden and catastrophic global emergency that has completely reshaped all of our lives. We still have…
Woman using a laptop - upgrade your linkedin profile
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9 ways to improve your LinkedIn profile

  • Aidan Djabarov
  • May 3, 2020
Improve your LinkedIn profile with these tips to attract the attention of recruiters and impress future employers.
Two men working in an office
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What employers expect from a “Communications Coordinator”

  • Aidan Djabarov
  • January 19, 2020
We analyzed 20 job ads for Communication Coordinators to understand how this role is currently being defined by Canadian employers.

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