The “future of work” doesn’t apply to everyone
COVID-19 sped up changes in working life that were already gaining momentum. But these changes impact a small subset of Canada's workforce.
Blog
60 posts
How brand activism became a popular PR strategy
Brand activism is a trending PR strategy where brands take a stand regarding social issues and purport to drive for change in these areas.
How to land a PR job in a post-COVID world
Prepare for your upcoming job search by first understanding how the COVID-19 pandemic has reshaped the Canadian media landscape and challenged PR professionals.
Common PR pitfalls and what we can learn from them
We can learn more from failure than from success. These are common PR pitfalls and the lessons we can learn from them.
What employers expect from a “Social Media Coordinator”
By analyzing 20 job postings for Social Media Coordinators, we came to understand how this role is being defined by Canadian employers.
Meet The Pro: Brooke Graham – Consultant
Brooke Graham is a Consultant based in Toronto, Ontario. She currently works for Argyle PR and volunteers at organizations such as Code Black.
4 ways to boost your confidence (for free!)
I’ll never be on their level. I’m not good enough. They’re so much better than me. Sound familiar? In this industry, it’s easy to get wrapped up in the comparison…
How 3 PR pros landed coverage with these successful pitches
Three Canadian PR professionals share real pitches they used that garnered coverage for their clients, and explain their thought process behind them.
Q&A with Jennifer Morozowich of Junction Collective Recruiting
Jennifer Morozowich, a partner at Junction Collective recruiting, gives her advice on how new grads should approach their job search.
The first 5 things you should do at a new job
Set yourself up for success early after getting hired with our advice on the first five things you should at a new job.
Meet The Pro: Mimi Roy – Communications Account Executive
Mimi Roy is a Communications Account Executive based in Toronto, Ontario. She currently works for Gage Communications, a full-service public relations and digital marketing agency.
What to expect when working at a PR agency
Do you know what to expect when working at a PR agency? Agency life has been glamorized by shows such as Mad Men and Sex and the City, putting the…
Meet The Pro: Melina Kokkinos – Assistant Consultant
Melina Kokkinos is an Assistant Consultant based in Ottawa, Ontario. She currently works for Hill+Knowlton Strategies, an international public relations company.
What to include in your online communications portfolio
During your job search, you can use an online communications portfolio to showcase your work experience, skills and writing talent.
Meet The Pro: Morgan Hanson – Public Relations Specialist
Morgan Hanson is a Public Relations Specialist based in Toronto, Ontario. He has experience in communications, social media and event marketing and currently works for Hudson's Bay.