COVID-19 sped up changes in working life that were already gaining momentum. But these changes impact a small subset of Canada's workforce.
Brand activism is a trending PR strategy where brands take a stand regarding social issues and purport to drive for change in these areas.
Prepare for your upcoming job search by first understanding how the COVID-19 pandemic has reshaped the Canadian media landscape and challenged PR professionals.
We can learn more from failure than from success. These are common PR pitfalls and the lessons we can learn from them.
By analyzing 20 job postings for Social Media Coordinators, we came to understand how this role is being defined by Canadian employers.
Brooke Graham is a Consultant based in Toronto, Ontario. She currently works for Argyle PR and volunteers at organizations such as Code Black.
I’ll never be on their level. I’m not good enough. They’re so much better than me. Sound familiar? In this industry, it’s easy to get wrapped up in the comparison…
Three Canadian PR professionals share real pitches they used that garnered coverage for their clients, and explain their thought process behind them.
Jennifer Morozowich, a partner at Junction Collective recruiting, gives her advice on how new grads should approach their job search.
Set yourself up for success early after getting hired with our advice on the first five things you should at a new job.
Mimi Roy is a Communications Account Executive based in Toronto, Ontario. She currently works for Gage Communications, a full-service public relations and digital marketing agency.
Do you know what to expect when working at a PR agency? Agency life has been glamorized by shows such as Mad Men and Sex and the City, putting the…
Melina Kokkinos is an Assistant Consultant based in Ottawa, Ontario. She currently works for Hill+Knowlton Strategies, an international public relations company.
During your job search, you can use an online communications portfolio to showcase your work experience, skills and writing talent.
Morgan Hanson is a Public Relations Specialist based in Toronto, Ontario. He has experience in communications, social media and event marketing and currently works for Hudson's Bay.